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Read more about the article Racist Juneteenth Sign Prompts Outrage
© Screenshot via YouTube/WCSH/Screenshot via YouTube/WCSH

Racist Juneteenth Sign Prompts Outrage

  • Post author:Barika Phillips-Bell
  • Post published:June 29, 2022
  • Post category:#BrandRewind: Reputation Management

© Screenshot via YouTube/WCSH/Screenshot via YouTube/WCSH Juneteenth, a federal holiday commemorating the end of slavery in the United States, is celebrated by many in this country. However, in the small…

Continue ReadingRacist Juneteenth Sign Prompts Outrage
Read more about the article James Patterson’s Unique Take On Racism

James Patterson’s Unique Take On Racism

  • Post author:Barika Phillips-Bell
  • Post published:June 15, 2022
  • Post category:#BrandRewind: Reputation Management

Diversity in Publishing Isn't Racism, It's Equality James Patterson discussing BookShots If you’re into reading thriller novels, like me, James Patterson novels are a staple in your book collection. He’s…

Continue ReadingJames Patterson’s Unique Take On Racism
Read more about the article #PrideOut Appropriating #MMIW Symbol: TikTok Branding Fail

#PrideOut Appropriating #MMIW Symbol: TikTok Branding Fail

  • Post author:Yasmin Ghasiri
  • Post published:June 10, 2022
  • Post category:#BrandRewind: Reputation Management/Uncategorized

#PrideOut’s TikTok Fumble: Appropriating the MMIW Symbol   Depending on what side of TikTok you’re on you may have come across an online protest called #PrideOut. PrideOut is an attempt…

Continue Reading#PrideOut Appropriating #MMIW Symbol: TikTok Branding Fail
Read more about the article The NFL’s Moment Before

The NFL’s Moment Before

  • Post author:Barika Phillips-Bell
  • Post published:May 19, 2022
  • Post category:#BrandRewind: Reputation Management

Note: This story contains graphic accounts of domestic violence, threats and sexual assault. If you or someone you know is a survivor of sexual assault or domestic violence, contact the…

Continue ReadingThe NFL’s Moment Before
Read more about the article Ulta Beauty Backlash After Newsletter Mishap

Ulta Beauty Backlash After Newsletter Mishap

  • Post author:Barika Phillips-Bell
  • Post published:May 5, 2022
  • Post category:#BrandRewind: Reputation Management

If any brand could do a #BrandRewind this week, I am sure it would be Ulta Beauty, after sending out a tone-deaf reference to the late designer, Kate Spade.  In…

Continue ReadingUlta Beauty Backlash After Newsletter Mishap
Read more about the article Amy’s Kitchen In Hot Water Over Employee Abuse

Amy’s Kitchen In Hot Water Over Employee Abuse

  • Post author:Barika Phillips-Bell
  • Post published:March 17, 2022
  • Post category:#BrandRewind: Reputation Management

Picture of Amy's Kitchen products on store shelves Recent news stories have been popping up around the beloved vegan and vegetarian food brand Amy’s Kitchen after a group of Amy’s…

Continue ReadingAmy’s Kitchen In Hot Water Over Employee Abuse
Read more about the article A Lesson From Hugo Boss’ Impressive Brand Refresh

A Lesson From Hugo Boss’ Impressive Brand Refresh

  • Post author:Barika Phillips-Bell
  • Post published:March 9, 2022
  • Post category:#BrandRewind: Reputation Management

Hugo Boss’ Impressive Refresh Misses Long-Term Brand Loyalty Play Fashion lovers everywhere were impressed and engaged with Hugo Boss’ reboot of the brand, done as part of its new growth…

Continue ReadingA Lesson From Hugo Boss’ Impressive Brand Refresh
Read more about the article To Thine Own Brand Be True

To Thine Own Brand Be True

  • Post author:Barika Phillips-Bell
  • Post published:February 23, 2022
  • Post category:#BrandRewind: Reputation Management

To Thine Own Brand Be True Unless you’re from the UK or have done extensive traveling in Europe, you may not be familiar with the brand, Tesco. However, the lesson…

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Read more about the article McDonald’s Fumbles The Crypto Bag

McDonald’s Fumbles The Crypto Bag

  • Post author:Andre Bell
  • Post published:January 28, 2022
  • Post category:#BrandRewind: Reputation Management

Grimacecoins   On Tuesday Elon Musk tweeted at McDonald’s that if they accepted Dogecoin he would eat a Happy Meal on live TV. It took all day for McDonald’s to…

Continue ReadingMcDonald’s Fumbles The Crypto Bag
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