Unification of Business Metrics

A Business Metric is a quantifiable measure that is used to track and assess the status of a specific business process. Every area of business has specific performance metrics that should be monitored – marketers track marketing and social media metrics, such as campaign and program statistics, sales teams monitor sales performance metrics such as new opportunities and leads, and executives look at big picture financial metrics.

The only way to get a full picture of how your different marketing and business initiatives are performing is to look at them together, in one place. However, many of the organizations we’ve worked with have three to five different reports that pull completely different information. It is then up to the Marketing director to cobble a story together the best way they know how.

B3 has an experienced team that helps you create one seamless report that covers the entirety of your customer journey. We will work with your team to identify the key metrics (i.e. Web Analytics, Social, Sales, Paid Social, Email Marketing, etc) to create one report, which includes recommendations, to help your brand understand the true ROI of all of your efforts. 

Complete the form on the right and let’s connect. We look forward to helping you design the perfect dashboard for your brand needs!

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