If you need unique and comprehensive data solutions or reporting, look no further! Your business goals and objectives are the cornerstones of our analytic solutions. We have years of experience measuring and analyzing brand and social metrics across a number of different industries, so you can trust we are adept in analyzing your data and providing you with insights you can actually use.
Digital Analytic Measurement & Listening
In the vast world that is digital marketing, there’s practically (and arguably) nothing you can’t measure. Though it may appear to be a good thing, there are downsides – simply because you can measure everything doesn’t mean that you should, and this is where the confusion sparks. You should only focus on a fraction of what you can measure, and know how to get to the rest should you need to measure it in the future.
We work with our clients by helping them to answer 3 main questions:
- What to measure?
- How to measure it?
- What to do with what you’ve measured?
Whether your reporting needs are weekly, monthly, quarterly or on an ad hoc basis, the data team at B3 Media Solutions acts as an extension of your internal team to provide reporting that answers your business questions and provides insights to help move your business forward!
Unification of Social & Business Metrics
The only way to get a full picture of how your different marketing efforts are performing is to look at them together, in one place. However, many of the organizations we’ve worked with have three to five different reports that pull completely different information. It is then up to the Marketing director to cobble a story together the best way they know how.
Wouldn’t it be easier if you had a team of analysts that could come in and work with your team to create one seamless report that covers the entirety of your customer journey? That happens to be B3’s specialty. We will work with your team to identify the key metrics (i.e. Web Analytics, Social, Sales, Paid Social, Email Marketing, etc) to create one report, which includes recommendations, to help your brand understand the true ROI of your marketing efforts. This type of report can be provided on a monthly, quarterly or annual basis.
Social & Digital Marketing Strategy & Management
According to Smart Insight’s 2017 Digital Marketing Report, 49% of the over 600 companies surveyed still don’t have a “clearly defined digital marketing strategy”. While many of these companies may be using digital media effectively, they are definitely missing opportunities for better targeting, optimization or even governance.
We work with brands to clearly define their marketing strategies, understand the use and prioritization of their channels, and integrate their digital strategies into their overall marketing strategies. B3’s strategists will work with your brand to develop or refine your digital strategy to ensure you’re not wasting money and time through duplication, you have a powerful online value proposition, and you can continuously optimize key aspects of strategy.
Paid Social/PPC Development & Management
While social media is a great tool for engaging a brand’s audience, creating a sense of community, offering customer service and listening for insights, it typically doesn’t fare well when driving lead volume or sales. Paid Social or PPC uses sponsored content or advertising to boost your brand awareness or website in third-party feeds or pages. These platforms allow you to target the audience you want to reach using a range of demographic tools, helping you get your message in front of your ideal customers or potential customers effectively and efficiently.
At B3 Media Solutions, we employ the right team, technology, strategy and approach to ensure you achieve your campaign and commercial goals. We help our clients integrate the paid social efforts and PPC into their overall integrated marketing strategy. We manage paid search campaign across a number of different platforms, including Google, Facebook, Twitter, Instagram, YouTube, Bing Ads, Yahoo, Amazon and LinkedIn.
The B3 team constantly analyzes and optimizes our clients’ marketing data to help them achieve extraordinary results. Our detailed process ensures that we are perpetually working to effectively improve upon each clients’ strategy.
DataMix For Brands Or Agencies
ANY Data, ANY Source, ALL Teams or Agencies
Are you spending hours gathering marketing data from your agencies, different departments, and/or media tools, then importing it to Excel, only to create a PowerPoint to show your efforts? Ask us how we can help you eradicate over 90% of that effort with DataMix, a first of its kind marketing data aggregation platform.