What Is BeReal and Why Is TikTok Copying It?
We know what you might be thinking, ”another social media platform?” It was only a matter of time before the next big platform that will surpass (or at least try to surpass) TikTok would come, bringing us to the latest platform: BeReal.
What is BeReal?
BeReal is a social media platform that started in France in 2020 and gained a ton of popularity this past year. Many consumers will agree and say a large reason the app grew in popularity is due to Instagram’s complicated and ever-changing algorithm.
The way BeReal works is pretty simple. You add and get added to your friends’ networks. You then have two minutes at a random time in the day to post what you are doing in real-time. No filters, no captions, just videos and photos. This is similar to Instagram stories minus the visual modifications that can be made before a post is shared with your followers.
BeReal offers people a chance to not think too much about what they’re posting, and just share in the moment.
Ever since TikTok gained major popularity back at the start of the pandemic in 2020, social platforms have been aiming to compete and be the top best social platform above TikTok.
TikTok Copying BeReal
With BeReal’s users on the rise, TikTok seems to feel some real competition. So much so that they rolled out a new feature called TikTok Now. This feature allows users to share a selfie at a random time each day. Before, TikTok was all about sharing short clips, with cool edits, over trending sounds. Now it seems they are trying to ride the new wave of social media.
Why Are Social Media Apps Like TikTok Copying Features From Newer Apps like BeReal?
Every social media platform’s main goal is to keep its users on its app. This is why you see even social media platforms like Instagram, which has been around for years, copy newer platforms like TikTok. They roll out similar features that seem to be most liked and popular by users on other apps to get them back on their app and away from apps like TikTok. It’s also another way to prevent them from downloading other apps altogether and just sticking to their platform where they can find the same features.
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