Social media apps are constantly changing and updating their features as they try to retain users. Here are are four new updates you need to keep an eye out for!

LinkedIn:

LinkedIn continues to add more features to posts by allowing users to now link to internal profiles, which could help to generate more in-app engagement.

Instagram and Facebook:

The platform has also rolled out a few new features to help its users deal with fraud and spam in the app. This includes new insights for profile creation date, tools that help users detect AI-generated profile images, as well as prompts to protect users from scam messages.

Instagram’s Creator Portfolio

Instagram has announced a new feature called ‘Creator Portfolio’ which will allow creators to essentially create a media kit. This will also allows creators to build their own portfolios from the Professional Dashboard in the app. It will include a guide to help creators build their pitch to brands. 

Additionally, IG now allow brands to make projects discoverable by creators who meet their criteria. Creators will soon be able to let brands, such as Summer Fridays or Alohas, know they’re interested in the opportunity. In addition to making projects more discoverable, brands can now message multiple creators at once via a prioritized partnership messages inbox. To make it even easier for brands and creators to close branded content deals quickly, brands can now send projects with fixed offers that creators can review and accept immediately.

Facebook Reels in Group Page:

Facebook (now Meta) announced they will soon include Reels in Group pages now. A new way for users in your community and niche to engage with your content or brand. 

YouTube:

YouTube’s Fall Refresh

Looks like YouTube decided to have a much-needed makeover. According to their blog, “Starting today, we are rolling out a new look and several features that offer a more modern and immersive viewing experience while also improving how users watch videos. But don’t worry, the same YouTube you know and love is still at our core.” The changes are said to include a change of color and updates to the viewer’s video-watching experience.

Pinterest:

Pinterest Launches New Video Content Activation with Partnership with The Louvre

Pinterest has announced a new activation, in partnership with The Louvre, an art museum in Paris, which will enable users to experience the historic art gallery through video elements within the app. Looks like Pinterest isn’t pulling back from video content in the future, and has plans to further utilize video content.