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Social Listening: What It Is and Why It’s Important

Social Listening: What it is and Why it’s Important


As a firm specializing in social listening, we’re excited to see that the marketing industry is beginning to realize social listening is a powerful tool. In a survey report done by StudioID on behalf of Meltwater that had over 650 responses from industry professionals, it found that almost 61% of businesses now have a social listening system in place, and more than 82% of those using social listening consider it to be a key element in their social media strategy.


Social listening is the world’s biggest focus group. You can gain valuable insights about your brand, competitors, and consumers from all corners of the internet. The top uses of social listening from survey responders are Brand Sentiment and gaging Brand Awareness.

Social listening is more than just using a tool and plugging in data. While AI is very helpful, the human element is critical when analyzing the data to gain insights. Tools can’t discern sarcasm and slang, and may not understand the latest internet jargon and abbreviations. This is most likely why two of the three top limitations companies have in regards to social listening are time and employee bandwidth. Hiring a social listening firm, either as a brand or a marketing agency, can give you an edge over your competitors.

If your brand is in the 39% of companies without a social listening program, don’t fret. We’d love to help you learn how we’ve leveraged social listening for our clients to save over $1M in tool costs, helped increase their market and share of voice, averted hundreds of potential crises, and helped bring countless new products and services to the market. Click here to learn more about our services.

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