Did You Feel the Shift? At B3 Media Solutions, we firmly felt the change. We believe this shift is the most impactful change in digital marketing since Google launched in…
After more than a decade of relying on social listening, a leading marketing intelligence expert declares it's time to move on. This manifesto breaks down why tracking brand mentions is like analyzing a crime scene after the fact, revealing how brands miss the real, purchase-driving conversations happening in digital campfires. Discover the F.I.X. Method—a proactive approach to Cultural Sensing that helps you find the human truth in the data and execute on the opportunities your competitors can't see.
Top 5 Strategies for Harnessing Social Listening in the Financial Industry In the wake of recent bank failures, it is important to emphasize the significance of social media as an…
How to Get More Share of Voice on Social Media As a business owner, you may have noticed that your target audience is talking more about your competitors than your…
Holiday Marketing: Using Search Listening for SEO and PPC Optimization The holidays can really sneak up on you, but that doesn’t mean it’s too late to develop a holiday marketing…
Google Search is Out. Social Search is In For the better part of two decades, Google has been the dominant search engine. But Gen Z is on track to change…
Why Every Brand Needs Community Management Building, growing, and fostering a community across the social media platforms and ensuring your brand is active in community management is a virtual part…
Supplier Diversity Programs: What They Are and How They Help Enterprise Businesses If you’re unfamiliar with the term, a Supplier Diversity Program is a program that private corporations and government…
TikTok Sponsored Hashtags Tiktok Sponsored Hashtags: What They Are and How to Use Them If you’ve subscribed to our newsletter you’ve probably seen us break down a new sponsored hashtag…