OpenAI didn't just launch a feature. It bulldozed the traditional marketing funnel. Here's what to do next. Did anyone else…
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“More Than A Blog” Blog:
A few morsels that we believe are worth your time.
We will explore all things in the digital marketing space – social listening, analytics reporting, branding, performance optimization, etc.
Let us know any topics you want us to explore.
The Great Funnel Collapse: OpenAI Just Killed the Marketing Funnel
Barika Phillips-Bell – September 30, 2025
The Creator Economy’s Costly Flaw and Its Ultimate Fix
Barika Phillips-Bell – August 26, 2025
There are moments in business when you see something so clearly, you can't unsee it. It’s like finding a rounding…
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Shocking Mistakes Brands Make With AI Search—and How to Win Instead
Barika Phillips-Bell – August 8, 2025
Did You Feel the Shift? At B3 Media Solutions, we firmly felt the change. We believe this shift is the…
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It’s Over. A “Dear John” Letter to Social Listening
Barika Phillips-Bell – July 22, 2025
After more than a decade of relying on social listening, a leading marketing intelligence expert declares it's time to move…
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A New Era of Brand Authenticity: The “I Found My Tribe” Effect
Barika Phillips-Bell – February 6, 2025
Remember the moment you spotted someone wearing merch from your favorite TV show, band, or brand? You instantly felt an…
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The Great Migration Is On: Navigating the Seismic Shift in Social Media Marketing
Barika Phillips-Bell – January 18, 2025
The Great Social Platform Migration January is already off to a chaotc, yet interesting start as "The Great Migration" on…
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Avoid The Bluesky Trap: Smart Branding In Case TikTok Falls
Barika Phillips-Bell – December 28, 2024
As the potential TikTok ban looms, many brands are scrambling to diversify their social media presence in 2025. I've gotten…
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Why Reddit Answers Could Reshape the Future of Social Listening
Barika Phillips-Bell – December 11, 2024
A POV on the new rollout of Reddit Answers an AI driver Q&A feature.
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Examining Ways Generative AI Will Upend the Entertainment Industry
Barika Phillips-Bell – February 28, 2024
In the rapidly evolving landscape of entertainment, the emergence of generative artificial intelligence (AI) marks a transformative shift. OpenAI's "Sora"…
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Scaling Smart: 5 Reasons for Social Media Management Automation
Barika Phillips-Bell – February 14, 2024
Social media management platforms streamline tasks, from automated posting to effortless reporting. Tools like Cloud Campaign boost efficiency, allowing agencies…
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Maximizing Online Impact: Site Optimization & Landing Page Updates
Sarah Boose – December 21, 2023
Maximizing Online Impact: Site Optimization & Landing Page Updates Believe it or not, your website is STILL your virtual storefront….
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Navigating the Seas of Data Aggregation in Social Media Intelligence
Sarah Boose – December 19, 2023
Navigating the Seas of Data Aggregation in Social Media Intelligence Hello Social Media Maestros, In the ever-evolving world of social…
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5 Easy Steps to Mastering Social Media Reporting and Visualization
Sarah Boose – December 11, 2023
5 Easy Steps to Mastering Social Media Reporting and Visualizatio As a Social Media Intelligence agency, your ability to communicate…
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Data Interpretation Explained!!! 5 Analytics Best Practices We Highly Recommend
Sarah Boose – December 11, 2023
Title: Data Interpretation Explained!!! 5 Analytics Best Practices We Highly Recommend As a Social Media Intelligence agency, consulting with clients…
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Learning From The Tacos: The Epic ‘Taco Tuesday’ Trademark Clash
Barika Phillips-Bell – May 18, 2023
Explore the intriguing branding battle between Taco Bell and Taco John's over the 'Taco Tuesday' trademark. Gain insights into brand…
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Child Labor Crackdown: How Top Brands Are Failing Our Children
Barika Phillips-Bell – May 4, 2023
Investigations expose McDonald's franchisees violating child labor laws; article warns brands, highlights similar cases, and suggests strategies for prevention.
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Survival Secrets: Lessons from David’s Bridal & Tupperware
Barika Phillips-Bell – April 20, 2023
Explore valuable lessons from David's Bridal and Tupperware's financial struggles, emphasizing the importance of monitoring consumer preferences, embracing digital platforms,…
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March Madness Drama: Double Standards Exposed In Reese Vs. Clark Showdown
Barika Phillips-Bell – April 5, 2023
This article explores the eye-opening racial and gender double standards exposed in the heated NCAA Women's Final Four faceoff between…
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Top 5 Strategies for Harnessing Social Listening in the Financial Industry
Barika Phillips-Bell – April 5, 2023
Top 5 Strategies for Harnessing Social Listening in the Financial Industry In the wake of recent bank failures, it is…
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