The Creator Economy’s Costly Flaw and Its Ultimate Fix
There are moments in business when you see something so clearly, you can't unsee it. It’s like finding a rounding error in a global budget—a tiny flaw that, once you…
TikTok’s Latest Trend: De-Influencing, LashGate, and Brand Authenticity
The Rise of De-influencing The latest trend on TikTok, “De-influencing,” is gaining popularity as creators in the beauty industry are exposing the over-hyped products promoted by influencers. In recent years,…
Influencer Marketing: 3 Changes to Watch Out For
3 Changes that Will Shift Influencer Marketing Inmar Intelligence, a leading data platform company, teamed up with Social Media Today to survey over 300 marketing executives about the shifts in…
The Top 3 Ways Instagram’s November Updates Will Affect Marketers
Impact of Instagram’s Recent Updates This November has been a busy month for Instagram. With the social media industry constantly changing, the platform is continuously shaping up how marketers and…