Who is Andrew Tate? The Dark Side Social Media Radicalization You’ve probably heard of kickboxer turned social media influencer turned suspected human trafficker Andrew Tate. On Nov. 17th, under Elon…
In April 2022, I wrote about “Elon’s Showdown With the Twitterverse” and discussed Elon’s ambitions to purchase Twitter and his plans for the platform. In the article, I explained how…
Accessibility on Social Media Gone are the days when we as marketers think of content as one-size-fits-all. We have to remember that users are people and they come in all…
September 2022 Social Media Updates In September, the push to compete with TikTok continues with new updates from Meta and YouTube. LinkedIn tries to clean up spam, and TikTok attempts…
What Is BeReal and Why Is TikTok Copying It? We know what you might be thinking, ”another social media platform?” It was only a matter of time before the next…
Google Search is Out. Social Search is In For the better part of two decades, Google has been the dominant search engine. But Gen Z is on track to change…
May 2022 Social Media Platform Updates: Instagram, Twitter, and YouTube’s Latest Updates! Media platforms constantly change and update their features as they try to retain users. Keep an eye out…
3 Changes that Will Shift Influencer Marketing Inmar Intelligence, a leading data platform company, teamed up with Social Media Today to survey over 300 marketing executives about the shifts in…
Social Listening: What it is and Why it’s Important As a firm specializing in social listening, we’re excited to see that the marketing industry is beginning to realize social…
If any brand could do a #BrandRewind this week, I am sure it would be Ulta Beauty, after sending out a tone-deaf reference to the late designer, Kate Spade. In…