Ulta Beauty Backlash After Newsletter Mishap
If any brand could do a #BrandRewind this week, I am sure it would be Ulta Beauty, after sending out a tone-deaf reference to the late designer, Kate Spade. In…
A Lesson From Hugo Boss’ Impressive Brand Refresh
Hugo Boss’ Impressive Refresh Misses Long-Term Brand Loyalty Play Fashion lovers everywhere were impressed and engaged with Hugo Boss’ reboot of the brand, done as part of its new growth…