Ulta Beauty Backlash After Newsletter Mishap
If any brand could do a #BrandRewind this week, I am sure it would be Ulta Beauty, after sending out a tone-deaf reference to the late designer, Kate Spade. In…
Tiktok Sponsored Hashtags: What They Are and How to Use Them
TikTok Sponsored Hashtags Tiktok Sponsored Hashtags: What They Are and How to Use Them If you’ve subscribed to our newsletter you’ve probably seen us break down a new sponsored hashtag…
Social Media Activism For Ukraine
By this time we’re all more than well aware of Russia’s attack on Ukraine on Feb. 24th, 2022. If you’re looking for more info, check out our social media…
A Lesson From Hugo Boss’ Impressive Brand Refresh
Hugo Boss’ Impressive Refresh Misses Long-Term Brand Loyalty Play Fashion lovers everywhere were impressed and engaged with Hugo Boss’ reboot of the brand, done as part of its new growth…
3 Ways Brands Have Found Success on Reddit
3 Ways Brands Have Found Success on Reddit Reddit communities are known for harboring disdain for ads. Attempts to promote brands on Reddit have missed the mark or even imploded…
B3’s Top 5 September 2021 #SocialHitList (Our Top 5 Social Platform Updates)
Spooky season is upon us, which means the times are changing, and so are things with the top social media platforms. In order to keep up with all the new…
Social Listening 101
Social Listening 101 Social Listening 101 As a digital marketing agency, we are asked “What is social listening?” at least once a week. So, to answer that question once and…