BuzzFeed & Meta Partnership
One of the most recent developments in the industry is the partnership between Facebook parent Meta Platforms Inc and BuzzFeed. The deal, worth $10 million, sees BuzzFeed working with Meta…
(Scott Eells/Bloomberg via Getty Images/Jamie McCarthy)
Ticketmaster’s Ticketing Troubles
The ticketing industry was in the hot seat during a recent Senate Judiciary Committee hearing, with Ticketmaster's parent company, Live Nation, taking center stage. The committee called the hearing due…
A businessman stands while holding his briefcase and looks up at a large pie chart with a missing piece.
How to Get More Share of Voice on Social Media
How to Get More Share of Voice on Social Media As a business owner, you may have noticed that your target audience is talking more about your competitors than your…
Elon Takes Over The Twitterverse
In April 2022, I wrote about “Elon’s Showdown With the Twitterverse” and discussed Elon’s ambitions to purchase Twitter and his plans for the platform. In the article, I explained how…
October 2022 Social Media Updates
October 2022 Social Media Updates Media platforms are constantly changing and updating their features as they try to retain users. Here are are four new updates you need to keep…
Accessibility on Social Media – Creating Content/Campaigns That Are Accessible To Deaf/Blind Consumers
Accessibility on Social Media Gone are the days when we as marketers think of content as one-size-fits-all. We have to remember that users are people and they come in all…
What Is BeReal and Why Is TikTok Copying It?
What Is BeReal and Why Is TikTok Copying It? We know what you might be thinking, ”another social media platform?” It was only a matter of time before the next…
LOS ANGELES, CALIFORNIA - JUNE 22: Packages of Juul e-cigarettes are displayed for sale in the Brazil Outlet shop on June 22, 2022 in Los Angeles, California. The Food and Drug Administration (FDA) is reportedly preparing to order Juul Labs Inc. to remove its e-cigarette products from the U.S. market. (Photo by Mario Tama/Getty Images)
Juul Lab’s $440M Settlement For Youth Vaping Epidemic
Juul's entire customer proposition was about saving lives; it clearly did the opposite and is finally paying for it. E-Cigarette maker, Juul Labs, has opted to pay almost $440 million to settle…
Social Media Platform Updates June 2022
Latest Social Media Platform Updates June 2022 Social media platforms are constantly changing and updating their features as they try to retain users. Here are three of the latest updates…
#PrideOut Appropriating #MMIW Symbol: TikTok Branding Fail
#PrideOut’s TikTok Fumble: Appropriating the MMIW Symbol Depending on what side of TikTok you’re on you may have come across an online protest called #PrideOut. PrideOut is an attempt…