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  • Home
  • We Are B3
    • Meet the Team
  • Blog
  • What We Do
    • Social Media Monitoring & Listening
    • Social & Digital Marketing Strategy
    • Community Management
    • Social Media Help Squad
    • Unification of Business Metrics
  • Contact

Brand Rewind

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The NFL’s Moment Before

  • Post author:Barika Phillips-Bell
  • Post published:May 19, 2022
  • Post category:Brand Rewind

Note: This story contains graphic accounts of domestic violence, threats and sexual assault. If you or someone you know is a survivor of sexual assault or domestic violence, contact the…

Continue ReadingThe NFL’s Moment Before

Ulta Beauty Backlash After Newsletter Mishap

  • Post author:Barika Phillips-Bell
  • Post published:May 5, 2022
  • Post category:Brand Rewind/Branding/Social Media

If any brand could do a #BrandRewind this week, I am sure it would be Ulta Beauty, after sending out a tone-deaf reference to the late designer, Kate Spade. In…

Continue ReadingUlta Beauty Backlash After Newsletter Mishap

M-I-C-K-E-Y Mouse Fans Unite Against Rep. Lauren Boebert

  • Post author:Barika Phillips-Bell
  • Post published:April 6, 2022
  • Post category:Brand Rewind/Social Listening

News around Florida’s “Don’t Say Gay” law backed by Florida Governor Ron DeSantis has made the rounds in news cycles throughout the U.S. Disney employees in Florida and California criticized…

Continue ReadingM-I-C-K-E-Y Mouse Fans Unite Against Rep. Lauren Boebert
Read more about the article Amy’s Kitchen In Hot Water Over Employee Abuse

Amy’s Kitchen In Hot Water Over Employee Abuse

  • Post author:Barika Phillips-Bell
  • Post published:March 17, 2022
  • Post category:Brand Rewind/Social Listening

Picture of Amy's Kitchen products on store shelves Recent news stories have been popping up around the beloved vegan and vegetarian food brand Amy’s Kitchen after a group of Amy’s…

Continue ReadingAmy’s Kitchen In Hot Water Over Employee Abuse

A Lesson From Hugo Boss’ Impressive Brand Refresh

  • Post author:Barika Phillips-Bell
  • Post published:March 9, 2022
  • Post category:Brand Rewind/Branding/Social Media Campaigns

Hugo Boss’ Impressive Refresh Misses Long-Term Brand Loyalty Play Fashion lovers everywhere were impressed and engaged with Hugo Boss’ reboot of the brand, done as part of its new growth…

Continue ReadingA Lesson From Hugo Boss’ Impressive Brand Refresh

To Thine Own Brand Be True

  • Post author:Barika Phillips-Bell
  • Post published:February 23, 2022
  • Post category:Brand Rewind

To Thine Own Brand Be True Unless you’re from the UK or have done extensive traveling in Europe, you may not be familiar with the brand, Tesco. However, the lesson…

Continue ReadingTo Thine Own Brand Be True

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