4 Tips On Creating Authentic & Impactful Pride Campaigns
It's that time of year again when many brands join in on the fray to celebrate Pride Month. Consumers are bombarded with images and ads of rainbow-themed attire, accessories, wigs,…
It's that time of year again when many brands join in on the fray to celebrate Pride Month. Consumers are bombarded with images and ads of rainbow-themed attire, accessories, wigs,…
Note: This story contains graphic accounts of domestic violence, threats and sexual assault. If you or someone you know is a survivor of sexual assault or domestic violence, contact the…
If any brand could do a #BrandRewind this week, I am sure it would be Ulta Beauty, after sending out a tone-deaf reference to the late designer, Kate Spade. In…
If you’ve been following the news or Twitter, you’re probably aware of all the twists and turns this story has seen since Elon decided he was going to buy Twitter,…
News around Florida’s “Don’t Say Gay” law backed by Florida Governor Ron DeSantis has made the rounds in news cycles throughout the U.S. Disney employees in Florida and California criticized…
Picture of Amy's Kitchen products on store shelves Recent news stories have been popping up around the beloved vegan and vegetarian food brand Amy’s Kitchen after a group of Amy’s…
Hugo Boss’ Impressive Refresh Misses Long-Term Brand Loyalty Play Fashion lovers everywhere were impressed and engaged with Hugo Boss’ reboot of the brand, done as part of its new growth…
To Thine Own Brand Be True Unless you’re from the UK or have done extensive traveling in Europe, you may not be familiar with the brand, Tesco. However, the lesson…
B3’s #SocialHitList for February 2022 (Our Top Social Platform Updates) 2022 has kicked off to a great start with a number of changes on social platforms all designed to put…
3 Reasons Why Your Business Needs Social Analytics Despite its complexity, social analytics is an important tool that can provide businesses with invaluable information for their marketing strategy. In this…